It is falsifiable, i've explained elsewhere my reasoning, but i'll repeat it here: The same basic moral orientation that would motivate one to care about privacy would also motivate them to care about freedom. Apple's policy of not giving you sovereignty over your device is anti-freedom. However, the thing that explains both behaviors is self-interest. It's to Apple's strategic interest to focus on privacy, it's not to their strategic interest to focus on freedom. Therefore, the most likely explanation for their behavior is their strategic self-interest, and not any moral orientation towards privacy.

It's also been brought up by others that Apple discards its privacy morals when it comes to China. Which is another point in the "probably doesn't actually care about privacy" column. Occam's razor says the simplest explanation is most often true. The simplest explanation here is self-interest.