I think more generally, and particularly on social media, we need to cease to take people "being offended" seriously. The world is full of professional offendees, taking offense at any small pretext and storming social medias in revenge. The idea that anyone can set an arbitrary line anywhere he wants (and often after the fact), pretending to be offended and demanding apologies or reparation is dangerous and unhealthy. Anyone who entertains these professional offendees is locking himself into a position of perpetual apologies and self-censorship.

The article does mention that twitter is blocked in China, and therefore that the social media storm is most likely not genuine.