What GDPR does is that it makes starting your own business less attractive, and funnels people back into the traditional work environment. And by doing that they also reduce the amount of potential customers for smaller startups aiming at small business and these people.
It's much more of a pain for companies that already have a tried and true stack but didn't use the two full years of warning to replace the parts of the backend that isn't compliant. No rest for the wicked.
And if you have a business running, bad news, costs will increase significantly.
The "this will help <evilcorp>" line of arguing seems to be an attempt to play on the hatred privacy advocates have for Surveillance Valley at the moment, and trick them into arguing against their own best interests.
Managing the data is easy, managing the compliance and reporting will be the hard and costly part.
Also, 99% of the law already exists in the Netherlands. I did my first request last week actually, after I discovered a company did WiFi tracking on me. I got a reply today, very professionally and complete (and fast, I should add: they had 4 weeks). I was impressed and it gave me a lot more confidence in the company. And it didn't look like it cost them a lot of time, either.
Its reminiscent of the willful ignorance displayed by the Cuyahoga County Recorders Office, in Ohio. The office responded to FOIA requests by demanding $2 per photocopy, even though the documents were already stored on CDs. They hoped they could simply make freedom of information too expensive. Their legal argument was that the files could be semantically thought of as photocopies of the documents.
Here's a verbatim reenactment of a deposition in the case where a county employee puts on a charade of not knowing that a photocopier is.
We have a product that deal with quite a lot of personal information (top quintile).
Sure, it’s a headache right now but certainly not insurmountable. The law itself is easy to read, sensible and not needlessly long. You definitely don’t need a lawyer to understand it.
Also, I know that a younger/smaller company with a more modern tech-stack will have a munch easier time implementing data minimization, profile erasure tools and proper encryption/security. For many large companies data is spread out over so many products and systems that just mapping it all up is a painful task.
Also, as a consumer I think 95% of the law makes a lot of sense! Citizens deserve it!