Re:Elon Musk Deletes Own, SpaceX and Tesla Facebook Pages Af...
by em3rgent0rdr on Friday March 23, 2018 @01:38PM
(#16660591)
> since you only get onto your followers feeds if you "boost" a post,
Actually most people and new ventures on Facebook get plenty of buzz without paying a cent. This is done by relying on your friends and getting happy customers to repost stuff from your page, thereby reaching new audiences organically.
Re:Elon Musk Deletes Own, SpaceX and Tesla Facebook Pages Af...
by matwood on Friday March 23, 2018 @02:39PM
(#16661272)
I've been told by people who do this sort of thing that an algorithm change in the last 6 mos. or so has made organic buzz much harder to get going on FB without paying.
Re:Elon Musk Deletes Own, SpaceX and Tesla Facebook Pages Af...
by em3rgent0rdr on Friday March 23, 2018 @03:00PM
(#16661491)
To a small extent. Yes, they make you pay to "promote" a post higher in a user's timeline who simply liked your page.
But I'm talking more about organic buzz, whereby for instance your friend shares something from a page or talks favorably about it. There is no option to pay to promote those shared posts. The priority of those shared post depends more on how good of a relationship you have with your friend and how much engagement facebook thinks it will get form it.
What they did was genius - encourage everyone to make their Facebook following central to their online marketing strategy, then lock them out unless they cough up.