I don't know about it not being pretty... I thought the website presented the content in a clear and easy-to-follow way. And it loaded quickly, I didn't even need to wait for my browser to download the font before I could see the text. I wish more websites looked like this, instead of plastered with confusing navigation, adverts, popups asking for your email address, "elsewhere on the web", "like, share and subscribe", etc.

This is refreshing in its simplicity.