I mean, they kinda market the brand as some big health cure-all, like crossfit. But it's just putting butter in your coffee. Like, maybe having some fats in your diet first thing in the morning is alright, but the science is pretty mixed.

Yeah, it's not snake oil, but like, it sure feels like it.

His tactics are snake oil. No question. His other devices, and things certainly fit the bill.

But the actual concept of taking in more fats, versus carbohydrates in a keto way, is not. The science is not particularly mixed.

He had 1 good idea, and then marketed it to spread it. Then tried to monetize it, and through that had no more good ideas, so became more and more snake oil in an attempt to duplicate the success of the first good idea.