I agree with all of the above, and I'm not saying that what they did is illegal (for that reason - though IMO it was illegal through election laws). I'm saying it's not useful to claim "Obama's campaign did the same" when these guys were bragging about creating divisive, bigoted, violent content and aiming them at a susceptible audience. [1]

[1] https://webcache.googleusercontent.com/search?q=cache:cHYYHF...