You're basically saying that you don't believe advertising (or influence) works at all — which is bullshit.

CBS and its ilk probably made a big difference compared to what was there before (radio?) and FB has has made an even bigger impact since (specifically with respect to scale and ability for fine-grained targeting).

>You're basically saying that you don't believe advertising (or influence) works at all — which is bullshit.

No I'm not. I'm acknowledging that advertising has always worked.

>CBS and its ilk probably made a big difference compared to what was there before (radio?) and FB has has made an even bigger impact since (specifically with respect to scale and ability for fine-grained targeting).

I think you're over-estimating FB's ability to impact elections compared to being one of only 3 television channels. Particularly given the fact that we're not really talking about FB itself impacting the election, but competing parties utilizing the semi-neutral FB platform to advertise.