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Re:Researchers Learned to Use Facebook ‘Likes’ to Sway Your ... by 220V_USKettle on Wednesday March 21, 2018 @09:45AM (#16637895)
I think the more nefarious purpose is to identify these people as part of a voter supression campaign.

So, it isn't to motivate somebody to vote for a particular candidate, but to not vote, or prevent the possibility of voting.

Target the opposition, if you will.

Re:Researchers Learned to Use Facebook ‘Likes’ to Sway Your ... by verylittlemeat on Wednesday March 21, 2018 @09:58AM (#16638001)
I think this is an interesting perspective and worth looking into. For example, targeting democrats in 2016 by assuring them that the election is in the bag so they're less likely to show up to vote.

Though I still think it's necessary to fight the temptation to believe such a campaign is as easy or effective as our conspiratorial nature might want us to believe.