Sources: Google is buying Lytro for about $40M

Re:Sources: Google is buying Lytro for about $40M by coldtea on Wednesday March 21, 2018 @02:42AM (#16636029)

>Lytro failed to do this. Just because the underlying science is complicated doesn't make the tech "ahead of its time" due to the fact that maybe the tech, as implemented, just isn't what people want, now or in the future!

As we speaking abstractly? What theoretically could be if we didn't know anything about the tech?

Because otherwise this specific tech is very much an "ahead of its time" technology, whether consumers adopted it or not.

Besides, consumer adoption is a BS test for a technology being ahead of its time.

Failure in the market can simply be because the implementation was not good, or the marketing wasn't, or the support was lacking, or the price too high, or 200 other reasons, that don't depend on the technology not being ahead of its time.

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Re:Sources: Google is buying Lytro for about $40M by easymovet on Wednesday March 21, 2018 @02:49AM (#16636056)

The high price was primary due to them trying to offset the high RD cost vs the actual hardware cost. Google might be able to sell it cheaper if they can get ROI with other applications.

Update: hardware cost about $400 interesting analysis of their strategy here http://hc25.web.rice.edu/files/projects/LytroMarketingPlan.p...

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