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Re:FTC Probing Facebook for Use of Personal Data, Source Says by FireBeyond on Tuesday March 20, 2018 @05:08PM (#16632669)
Only because iAd (https://en.wikipedia.org/wiki/IAd) was a horrific failure.

In early 2011, the minimum buy price on the platform was $500K. By midyear, $300K. By early 2012, $100K. Early 2013? $50 (no K missing, just fifty bucks).

Re:FTC Probing Facebook for Use of Personal Data, Source Says by yjftsjthsd-h on Tuesday March 20, 2018 @07:43PM (#16633890)
I believe you that it was a failure, but that doesn't follow from the minimum price dropping. Perhaps as they gained confidence in the system, they allowed smaller buys with smaller prices (but still just as profitable).