We’re in the midst of reviewing our GDPR compliance one more time ahead of the May 2018 at my company. As a consumer, this kind of regulation makes sense. On the technical level, with so many service providers involved in running a modern day company, it’s obvious that many things have to be restructured for strict compliance. Eg. ESPs for mail delivery, analytics for business insight analysis

In the end, it’s about using data as it’s intended and nothing more.