> Rhino horn can fetch tens of thousands of dollars per kilogram on the black market in Asia and, depending on the exact price, can be worth more than its weight in gold.
Two thoughts on this: 1) Isn't this billboard in the wrong continent and language? North Americans in central NC are not the ones killing and consuming these endangered animals.
2) (cynically) Billboards are expensive. There must be money to be made in this misery. I guess we are ripe for knee-jerk guilt-trips and the donations that follow.
It disgusts me.
From what I've read, there has been some pretty decent progress in reducing demand for elephant ivory, which has a similar issue in Asia, due to various information campaigns. (https://www.economist.com/news/china/21678838-remarkable-pro...) Sadly, this seems to have not worked for the rhino.