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Re:The Cambridge Analytica scandal isn’t a scandal: this is ... by TheOtherHobbes on Monday March 19, 2018 @08:59PM (#16624973)
Of course. But there's also the possibility that in this case the snake oil actually delivered an election result.

RoI is actually irrelevant. The two bigger issues are that this shouldn't be being attempted, and - more importantly in a genuine democracy - it shouldn't even be possible.

Re:The Cambridge Analytica scandal isn’t a scandal: this is ... by andrepd on Monday March 19, 2018 @09:15PM (#16625088)
>more importantly in a genuine democracy - it shouldn't even be possible.

My point exactly. "Democracy" on paper doesn't really matter if the elites are successfully and massively deceiving the voters.