Re:The Cambridge Analytica scandal isn’t a scandal: this is ...
by enraged_camel on Monday March 19, 2018 @07:18PM
(#16624311)
>>"We're smart enough to not fall for it but the proles stand no chance" doesn't pass the smell test as anecdotal evidence.
That's why I said "then again, maybe not".
>>What they are doing is what marketing people have done for years, only we know from years of data and experience that these "profile and target" ad campaigns are barely above baseline for RoI.
This is completely irrelevant in the current context, because for people with deep pockets, the ROI of a single project doesn't matter if it leads to huge gains further down the line.
Case in point: CA is owned by the Mercers, who just got a huge tax cut thanks to Trump.
That's why I said "then again, maybe not".
>>What they are doing is what marketing people have done for years, only we know from years of data and experience that these "profile and target" ad campaigns are barely above baseline for RoI.
This is completely irrelevant in the current context, because for people with deep pockets, the ROI of a single project doesn't matter if it leads to huge gains further down the line.
Case in point: CA is owned by the Mercers, who just got a huge tax cut thanks to Trump.