I do in fact have a horse in this race as an Embedded developer, but I don't really ascribe worthiness of exclusive use of the term to any particular side. Theyre all just using a term that predates all of their industries, so this isn't a thing to pick or defend sides on, in my opinion. I simply lament the inability to be specific and comprehensive. It's not like "Embedded" is even a hot buzzword or has anything resembling unique brand recognition.