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Re:Ask HN: Is a blog clever marketing or just a waste of time? by sireat on Sunday March 18, 2018 @06:42AM (#16611283)
The list is practically endless:

Joel on Software, patio11, DHH, Seth Godin, Tim Ferris, countless SEO blogs, and so on in increasing order of cringiness.

It is the whole modern melting of personality/advice/authority/promotion .

Some are really sincere some are really good at faking it.

Re:Ask HN: Is a blog clever marketing or just a waste of time? by vadimberman on Sunday March 18, 2018 @08:40AM (#16611673)
OK, thank you.

For these guys the blogging seems nearly a full-time job though. I wonder if it's realistic to get there with a small slice of time.