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Re:Ask HN: Is a blog clever marketing or just a waste of time? by flashman on Sunday March 18, 2018 @02:50AM (#16610749)
Format 3. "Problem I had while running my business, and my solution." Engineering blog posts are very popular on HN or /r/programming. Marketing, growth or product development might do better shared on Twitter or LinkedIn.

People read it because the solution is interesting to them, but get exposed to your business as a consequence. CandyJapan's posts on dealing with credit card fraud were how I found out about their service, for instance: https://www.candyjapan.com/behind-the-scenes/how-i-got-credi...

Re:Ask HN: Is a blog clever marketing or just a waste of time? by flashman on Sunday March 18, 2018 @11:25PM (#16616022)
As an example, less than a day after my comment: https://news.ycombinator.com/item?id=16612536

"I'm doing ____. Recently I encountered an issue: ____. I've solved it by ____ and as a result ____."