I wish all our countries were so enlightened as to stand up to protect us from multinational corporations exploiting loopholes in the law.
I foresee a future, where EU users (and users "behind" the Chinese firewall) acquire crypto currency facilitated through p2p dapps and acquire tokens to be able to advertise their products/services over other dapps to other users in the EU.
I look forward to this game of increasingly expensive wack-a-mole that will enable the next generation of economic activity with technology.
The facebook's and alphabet's may not adapt to something like this (hard to change the course of these giant behemoths), but increasingly more, newer enterprises will be incentivized to go down this path (and users within these jurisdiction who don't really care for these rules and will have increasingly easier technical access to these services).
Though of course reactionaries will be totally blind to this (their heads are in the sand) because they will be happy to see their respective local diktats pander to their world view, rather than explore the realm of possibilities that all sorts of actors may pursue.
Going down the roads that the EU is toward further centralized bureaucratic control over the Internet, they have to build their own version of the Chinese firewall to control EU Internet access eventually. There can be no other possibility if they plan to see this path through to its logical conclusion.