Look at the posts there, it's people having fun with people who identity as neoliberal without any sense of irony. Neoliberal is a dirty word among pretty much every group of contemporary politically minded folks.

You're not entirely wrong in that there is a tongue-in-cheek aspect. However there is also a serious tone and shared set of beliefs.

Take a look at this for example: https://twitter.com/r_neoliberal/status/974992740982370305?s...

Chief Neoliberal Shill is clearly a joke, but these people do believe in the positive consequences of what they're doing.

An AMA in a sub called "neoliberal" is hardly an indicator.

Participation by elites in a group that might at one point have had negative connotations is a sign of it being rehabilitated.

Participation by elites in neoliberalism was the reason why the term has a negative connotation in the first place...

My point is "they don't participate if it's inherently smearing". They are careful about their public selves.

This means that they must believe it has become defendable.

I understood you very well. But maybe we are not talking about the same "elites" because I have no idea how you get the idea. They didn't care about the connotation back then. Why should the negativity of it be relevant today?

I was thinking of financial elites btw.