News for hackers. Stuff that matters.

A comment on Repair cafés waging war on throwaway culture. Parent comment

Re:Repair cafés waging war on throwaway culture by refurb on Saturday March 17, 2018 @05:26PM (#16609145)
Marketing ROI is typically positive, so you're not really paying for marketing.
[ Parent | on HN ]
Re:Repair cafés waging war on throwaway culture by viraptor on Sunday March 18, 2018 @02:04AM (#16610645)
> Marketing ROI is typically positive

For the seller - yes. Otherwise it wouldn't be worth doing.

[ Parent | on HN ]
Re:Repair cafés waging war on throwaway culture by goldenkey on Saturday March 17, 2018 @09:09PM (#16609995)
Price is often adjusted TO make marketing ROI positive..
[ Parent | on HN ]
Re:Repair cafés waging war on throwaway culture by refurb on Sunday March 18, 2018 @10:41PM (#16615883)
That's not how pricing works.

Marketing is a volume play, not price.

[ Parent | on HN ]
Re:Repair cafés waging war on throwaway culture by goldenkey on Sunday March 18, 2018 @11:32PM (#16616032)
It's neither, it's usually a consistency play. By heavily marketing, volume increases, and price gets hiked as needed. Profit may remain the same, but now it is more consistent over the quarters.
[ Parent | on HN ]
Re:Repair cafés waging war on throwaway culture by gonvaled on Sunday March 18, 2018 @02:04AM (#16610646)
You meant "negative"?
[ Parent | on HN ]