The problem with "as anything that hurts the market will hurt profits" is that while capitalist idealists believe the market is capable of long term thinking required for this to work, it very much isn't and probably never has been.

There are many environmentally damaging actions that offer short-to-medium term gain, and many of the changes necessary for long term gain have costs in the short term so are not attractive to the short/medium term thinkers.

The problem isn't even constrained to issues that will come to a head after our lifespans. There are many issues that are going to start biting hard in our lifetime, but to "the market" even that is long term: companies are thinking about profits/costs over the next five or ten years and individuals are thinking about maximising what they can get out of their current company in the next year or two before they move on.

Heck, many (both companies and individuals) are just thinking about how they will maximise (or in some cases, simply survive) the next quarter and anything else is too far in the future.