Re:Google and LG creates VR AMOLED 120 Hz at 5500 x 3000
by bitmapbrother on Thursday March 15, 2018 @05:03PM
(#16596499)
>There is no discernible Google VR/AR strategy other than - let's see what bubbles up from different dev groups and, when needed, react to market forces.
Clay Bavor's presentation at Google I/O[1] and SID Display Week[2] seems to outline their strategy concerning AR/VR pretty well.
>Some examples include Google Glass
Released in 2013 and pivoted to enterprise use. Now under the control of the Google hardware division.
>Tony Fadell of Nest who then ended up leaving Google altogether
Yes, he did leave Google, but only after being assigned to the roof.
>Google Cardboard (a side project by 2 smart Google France engineers for a conference)
A low cost VR solution developed in 2014 by two Googlers during their 20% innovation time off. I believe it's also the most widely used VR solution in the world.
Re:Google and LG creates VR AMOLED 120 Hz at 5500 x 3000
by zitterbewegung on Thursday March 15, 2018 @03:17PM
(#16595740)
Their inconsistency can be a result of them releasing products not to actually have a consumer goal but to just collect massive amounts of data and killing it when they are done.
The one consistent thing about Google's VR/AR strategy so far is that it's extremely inconsistent. Different groups within Google are taking a lot of shots on different technologies and form factors with different partners. Some examples include Google Glass (built by Google X, now revived as Glass X for Enterprise) which was supposed to be picked up by Tony Fadell of Nest who then ended up leaving Google altogether, Google Cardboard (a side project by 2 smart Google France engineers for a conference), Google Dream w/ Daydream View, Google Tango (built by ATAP group and shut down after announcement of ARCore), and now ARCore w/ Asus and LG.
There is no discernible Google VR/AR strategy other than - let's see what bubbles up from different dev groups and, when needed, react to market forces (ARCore was a direct reaction to Apple's ARKit). IMO until Google really "focuses" on VR/AR with a dedicated group and strategy this new tech will remain a sideshow without much traction.