Blue Apron to Sell Meal Kits in Stores to Buttress Sagging Deliveries

Re:Blue Apron to Sell Meal Kits in Stores to Buttress Saggin... by 5555624 on Thursday March 15, 2018 @11:34AM (#16593726)

A store can easily undercut Blue Apron by providing homegrown meal kits, as soon as they see that they sell. Some grocery stores already do this (https://www.thefreshmarket.com/specials/little-big-meal).

[ Parent | on HN ]

Re:Blue Apron to Sell Meal Kits in Stores to Buttress Saggin... by scrooched_moose on Thursday March 15, 2018 @11:51AM (#16593871)

Another: https://www.desmoinesregister.com/story/money/business/2017/...

Some individual stores have been doing it independently of corporate since at least 2016: https://www.facebook.com/events/968415496617260/

[ Parent | on HN ]

Re:Blue Apron to Sell Meal Kits in Stores to Buttress Saggin... by mdesq on Thursday March 15, 2018 @01:30PM (#16594833)

Publix does this at a few stores as well[1]. In my particular local Publix which doesn't have the full kits, they still have the recipes, ingredients, and even someone handing out prepared samples of one or two final products all in one place in the store. The ingredients are just normally packaged, not perfectly portioned out.

1. http://www.publix.com/recipes-planning/aprons-meal-kits

[ Parent | on HN ]

Re:Blue Apron to Sell Meal Kits in Stores to Buttress Saggin... by dnissley on Thursday March 15, 2018 @11:54AM (#16593909)

Walmart's getting into that game as well: https://www.theverge.com/2018/3/5/17081466/walmart-meal-kit-...

[ Parent | on HN ]

Re:Blue Apron to Sell Meal Kits in Stores to Buttress Saggin... by deathweasel on Thursday March 15, 2018 @12:23PM (#16594193)

Also HEB in Texas. Great product. https://www.heb.com/meal-simple-mch?cid=H-P-H-GOO-T_Meal-Sim...

[ Parent | on HN ]