Well, TBF, if you are doing something genuinely new, it can be hard to figure out what's real and what's not. It can be hard to figure out what are meaningful metrics and what aren't.

I was sympathetic to the Theranos side of things until I learned they actually submitted fraudulent test data. That was the point where it became clear to me they were not confused as to where to draw some line. They were being willfully deceptive. Deception like that doesn't grow out of confusion. It grows out of clarity that you are selling BS.