Or stamps. Or shoelaces. Or umbrellas. Or wallets. Or lipstick.
All useful things to millions of people.
One fundamental difference with fidget spinners: they have already peaked and faded in popularity, Alexa continues to grow year by year. That's the true difference between something tens of millions of people (soon to be hundreds of millions of people) find useful, and something people temporarily find amusing.
The example of fidget spinner is to highlight a counter example to the belief that selling well is an indicator for usefulness. It isn't.
Also the facts that they keep bringing out new devices and are hiring extremely heavily would lead you to believe they see a very bright future in the product.
I envision pick and place robot arms that swing around your kitchen grabbing things and preparing meals too.
They have sold tens of millions of Alexa devices, is it really surprising that people find them useful?