Researchers produce nearly-pure rare earth concentrates from coal

Re:Researchers produce nearly-pure rare earth concentrates f... by dpark on Monday March 12, 2018 @04:47PM (#16571453)

That article has very little concrete info in it, but the core is not that advertising doesn't work but that advertising to millennials effectively requires updated approaches. I certainly would not say that advertising "subverts" capitalism. Advertising is part of capitalism. It always has been. You can't get your wagon repaired if you don't know where the wagon repair shop is.

Advertising is also part of the capitalism chain. Companies demand advertising, so it exists.

> Is demand created though? How do you know that some people weren't just unaware of the product before, and would have gladly bought it had they known of it.

You're describing creating demand. Someone didn't want something because they didn't know it existed. Now they want it. This is the most effective advertising possible.

> Because not buying something is the easiest, and default position.

Ok? If you exit the default position because you saw an ad, the ad worked.

[ Parent | on HN ]

Re:Researchers produce nearly-pure rare earth concentrates f... by d0lph on Wednesday March 14, 2018 @04:44PM (#16588121)

> Advertising is part of capitalism.

Because the core principles of Capitalism could function without advertising, I think this is incorrect.

The main point I was trying to make was that advertising does not remove the inherent Democratic component of Capitalism.

> You're describing creating demand. Someone didn't want something because they didn't know it existed. Now they want it. This is the most effective advertising possible.

The advertiser didn't really create the demand though, it existed before them?

[ Parent | on HN ]