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Re:Windows Phone 7 – Released To Manufacturing by kenjackson on Thursday September 02, 2010 @12:46PM (#1656758)
I think in this case they had a tough call to make, and I think they made the right one. They either keep it under wraps, and not get dev tools and SDK coverage. Or they announce early and launch with a relatively strong ecosystem out the gate.

I think they've built up a decent amount of anticipation for their devices. And on the dev side I only know slightly more iOS devs than WP7 devs right now (and far more than Android devs). That's kind of crazy since there are 120M iOS devices and no WP7 devices shipped. I wouldn't be surprised if others were seeing a similar phenomena.

And remember MS kept Kin underwraps until a month before shipping, and you see how well that went. :-)

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