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A comment on Lab-grown diamonds threaten viability of the real gems. Parent comment

Re:Lab-grown diamonds threaten viability of the real gems by intrasight on Friday March 09, 2018 @09:06AM (#16551789)
I thought that De Beer had changed their approach to one of promoting the imperfections of real diamonds. And the news this week regarding "deeper" diamonds having exceedingly rare minerals embedded within could further this cause.

https://www.sciencealert.com/super-deep-diamond-contains-cal...

"Rare" still has status and therefore a price premium.

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Re:Lab-grown diamonds threaten viability of the real gems by abritinthebay on Friday March 09, 2018 @10:47AM (#16552507)
It does but it requires them being ok ceding the mass market.

Which is fine, but it’s a massive cultural shift for them & I’m not sure they’d want to do that (though they may have no choice).

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