The subscription price varies substantially according to age and region. I also suspect that they make a lot of money from "whales", i.e. people with the most expensive subscriptions who also buy their other item packs (superlikes etc.)

I spent a ton of money on boosts, and have a gold membership, easily $200+. It was worth it. Truth is for busy men with a bunch of shit to do these enhancements completely improve the experience to the point that they are practically mandatory. Any time I’m on a serious Tinder spree I’ll buy up big packs of boost. Boost gets you laid.

>Any time I’m on a serious Tinder spree I’ll buy up big packs of boost. Boost gets you laid.

Agreed. I don't know how they did it, but they finally made a dating product that works for women AND men. Match Group is going to the moon IMO, and I say that as someone who worked for their #1 competitor.

wow, interesting

True, there might be people spending a lot more than the average cost of a basic subscription. I don't know the product well enough to evaluate if having Tinder Gold is enough or if some users also buy one-off app purchases in addition to that.

Yea I spend $100 or more on Boosts a month in my market, NYC.

thanks, I will try to update that ARPU number