You have no way to say if it's a fair deal, because we don't have proper metrics to check. Plus this data collection is instrumental to the increasing centralization of power and wealth that has the potential of getting to a dangerous extreme soon. I think we should act, and I'm proud that the EU is doing just that. Lanier's proposal might be a bit too much, but at least revising the tax scheme for companies that profit from everyone's data is a necessary step, in my opinion, in order to properly redistribute value to society.