Re:Unexpected challenges of making money on the internet
by firefoxd on Thursday March 08, 2018 @12:35PM
(#16545985)
Thank you, that's a very good point. I'll update. Stick it, scan it!
Re:Unexpected challenges of making money on the internet
by spookthesunset on Thursday March 08, 2018 @01:53PM
(#16546627)
First -- ship it! Go live now. You'll learn more.
Second -- 1. Decide what a conversion is (is it an app download? somebody ordering stickers? etc) 2. A/B test the hell out of that landing page with #1 in mind. Everything is fair game -- the car graphic, the layout, the text, etc.
Third -- measure everything. How many times are these codes scanned? How many codes get registered? How many are purchased and of those, how many get used? Do people who scan the codes go on to become active users themselves?
The more data you collect, the more you'll learn, and the better you'll get.
One small piece of advice. Get rid of the three small steps selling point. From a developer perspective, you think you're explaining that the concept is simple and easy to use. From the end user stand point, they go: ugh, multiple steps. The end user's brain begins to shut down and moves into rejection mode right then and there. Steps = hassle, memorization, fear of screwing a step up, complication. It doesn't matter how many steps.
So in the three simple steps section:
Header: How Ottomon Works [have that be the bold text]
Drop the three simple steps part.
Under the header, turn it into two actions, even if in your mind it's really three steps. It's:
Place QR Code <-> Scan QR Code
If you need to include text about communicating with the owner of the code, put it in the last segment about scanning the QR code.
It's not: step 1, step 2, step 3, step blah.
It's: place codes, scan codes.