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Re:Snap is laying off about 100 engineers by adventured on Wednesday March 07, 2018 @04:32PM (#16540104)
> why build out a huge engineering org?

If the projection you buy into is that you're going to have a billion users, and a business doing $8 billion in sales, you might be less inclined to worry about the cost of those 100 extra engineers and are likely to assume they'll be necessary.

Snapchat probably built out based on old projections that indicated a lot more growth, conceived at a time when they were in the midst of hyper growth. Twitter did the exact same thing, substantially overstaffing for growth that never arrived. The initially fast growing social network trap.

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