But that’s a good analogy for this article. UNIX-like devices did eventually dominate the world, just not in the form factor we were expecting. I’m writing this on my pocketable UNIX device. You’ve probably heard of it; it’s called an iPhone. If one adds up all the devices in the world, Microsoft only owns a fraction of all of the operating systems installed.[1] Like the store keepers in this article, Microsoft failed to adapt but continued to rely on an increasingly failing business model (desktops). There will still be a place for Windows in 20 years but it will be a niche product like macOS is today. Unless they quickly adapt.
I certainly prefer to Amazon something than go to a store. This story is one of struggling to protect a failing business model. Were I one of those business owners I would spend all of my (increasingly) free time learning to either sell online or tweak my service so that it’s so compelling that people would willingly dress, drive out, risk crowds, and pay more. I would get online (hah!) and find the world’s best retailers, find out what they’re doing, and emulate their success.
There are still buggy whip manufacturers[2] but they learned what was needed to adapt. Adapt or get run over.
[1] https://en.m.wikipedia.org/wiki/Usage_share_of_operating_sys...
It's an equal nightmare to develop on windows and deploy on Linux. But it's true. I have Linux systems running for couple of years with no downtime at all.