Yes and no. The costs of manufacturing may go down but it doesn't mean that it will be passed down to the consumers.

Generally speaking, selling cheaper is a bad business decision. It will increase costs and decrease earnings, you don't want to do that as a business. Prices should go up, not down.

In this specific case, we're talking about a niche brand appealing to an affluent audience. They milk their customers to give them good conscience. The price can't go down, that's against the business model.