News for hackers. Stuff that matters.
Re:Writer Neal Stephenson unveils his digital novel The Mong... by j-g-faustus on Wednesday September 01, 2010 @12:07PM (#1653153)
From their FAQ:

  We are a bunch of friends... some of us are writers, 
  programmers, artists, .... Among our writers are two guys 
  whom you may have heard of: Neal Stephenson and Greg Bear.
http://www.mongoliad.com/faq

So it sounds like they are a whole bunch of people and Neil Stephenson is just one of many contributors.

Not sure whether there is a market for "buy one chapter per week for a year" books - Stephen King tried that a few years back, but gave it up due to lack of interest.

Still, it's an interesting (and natural) experiment. I don't think this particular implementation has much chance for success, but if they keep it up they may find some variation that does.

Re:Writer Neal Stephenson unveils his digital novel The Mong... by Symmetry on Wednesday September 01, 2010 @12:39PM (#1653286)
It might work better than King's experiment, I would guess that Stephenson's natural audience is more willing to read things online.