You have to explain why I'm supposed to care that MoviePass knows where I am when I'm near a theater (i.e. why is this a con). You're acting like this is obvious, but it's not. All your work is ahead of you.
MoviePass knows where I am when I'm near a theater
The problem is that (1) other apps have Location access while you have Location services on if you have ever granted that privilege, including only at install time, and (2) few people have the presence of mind to turn Location on and back off promptly so that it's only on when the user is conscious of it.
(Note: we all do this all the time in both explicit and implicit ways. We give away private data to obtain loans, we invite people into our homes and to view our bodies, we tell important secrets to build relationships. Privacy is valuable, and we use it like it's valuable. That's what's going on here, too.)
We're at the point where you sharing your data harms everyone else. For example, if there are 1000 people in a population and 999 willing share all data on themselves, the last holdout doesn't need to offer his data. They can already derive it from based on everyone else's.