Truth be told, I haven't heard of The Infatuation until today. However, I have heard of Zagat and imbue a level of trust with that brand name. I may not represent your main target audience, but I've done many searches for restaurant recommendations, mostly on Yelp (with the appropriate grain of salt). Now, I'm curious - has the idea of fully assuming the Zagat name been kicked around? It's been a while since the Google acquisition, however, it's been around so long that there's still good name recognition.