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Re:How Rotten Tomatoes may have radically skewed the Oscars’... by dahdum on Monday March 05, 2018 @06:24PM (#16525519)
It been popular for 10 years or so, not just with the alt right. I like using it when pointing out soulless corporatism and hypocrisy.
Re:How Rotten Tomatoes may have radically skewed the Oscars’... by JBlue42 on Monday March 05, 2018 @06:56PM (#16525717)
Yeah, it seems to be another term for disingenuous but much more buzzy and maybe more political?

From the Wikipedia page:

Examples of behavior described as virtue signalling include changing Facebook profile pictures to support a cause, participation in the Ice Bucket Challenge, offering thoughts and prayers after a tragedy, celebrity speeches during award shows, politicians pandering to constituents on ideological issues

-- https://en.wikipedia.org/wiki/Virtue_signalling