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Re:P&G and WPP: How shit hit the fan in digital marketing by rhizome on Monday March 05, 2018 @05:25PM (#16525116)
putting efforts to find a needle in a haystack was still paying off when the majority of needles were of incomparably higher marginal value than they are now

Was this back when Google included the referrer URL with each needle?

Re:P&G and WPP: How shit hit the fan in digital marketing by baybal2 on Monday March 05, 2018 @06:49PM (#16525672)
Partially due to that too