OK, so I get that the first "LiveCD" was Adam Richter's Yggdrasil. Maybe it was a brand, but Yggdrasil has been dead for over 20 years. And I had never heard of it before now.

Maybe I was innately more susceptible to advertising than most. And maybe that's why I've developed such extreme defense mechanisms.

Even before the Internet, I routinely ripped ads out of magazines, before reading them. Or added sarcastic commentary to ones with article copy on the back. And I remove logos from clothing and such.

You just reminded me! in high-school I bought a shirt which I liked, but I didn't like the logo emblazoned on the front of it. I unpicked the embroidered logo and wore it regularly. I had many people comment on that shirt, and I still own it 20 plus years later, but I still can't remember what brand it was.

Really high-quality stuff has no logos.