Re:Where are all the films about poor Americans?
by lurquer on Monday March 05, 2018 @05:04PM
(#16524901)
Ray, Ali, Color Purple, Glory, Django, Cotton Club, Boyz in the Hood, Friday, Malcolm X, Bad Boys, Barbershop, and of course, New Jack City.
Each of these movies did great and reached a wide demographic. As did Black Panther. The only difference is that Black Panther's marketing propogated this ridiculous myth that it was the first black superhero movie. (Sorry, Wesley Snipes, Will Smith, and Halle Berre... you're down the memory hole.) Or, even more absurd, that it is the first all-black cast that has done well at the box office.
Just shows how powerful marketing is.
More power to them... I've lived through several iterations of "'brand-new' microfiber technology that make cleaning up spills a snap!" I suppose I can live through endless repetitions of "the very first movie with a real-live black person in it!" Whatever....
Black panther proved for the first time that you could put $200m behind a movie with a predominantly black cast, market it to mainstream America and still make $1b in revenue. Marvel/Disney's primary motivation was still profit. There's no way they would've green-lighted(greenlit?) that movie if they thought they would lose money on it.
So it's not about representation just for representation's sake. But rather celebrating the fact that representation is no longer held back due to a lack of profit.