The problem is defining a notion of "organic" which is meaningful, consistent and acceptable to / understandable by the public. Many people are shocked by the idea that radiation-induced genetic changes count as both non-GMO and organic. I was, when I learned about it. It seems absurd that food produced this way should fall into a category that gets pushed as "better for you and the planet", when it's a process that's almost as artificial and surely less controllable than GM.