The execs probably hope to leverage irrationality around games of chance. This will provide net morale at a lower program cost. It's good that this innovation will be nipped in the bus before it spreads across corporate America.

This won't be the last time they try.

This seems right out of the "Undercover Boss" playbook. With the cameras rolling, a lucky few get their college/student loans paid for and nice vacation, while the vast majority of employees get nothing.