That could work if:

- it was on by default. You shouldn't have to 'opt-out' of invasive surveillance.

- it was enforceable and backed by a vigilant regulator and credibly enforced legal deterrents. We're far beyond a 'pinky-promise' being enough.

>- it was on by default. You shouldn't have to 'opt-out' of invasive surveillance.

Conmppanies did not liked when IE did this but I think the solution would be simple, when you start the browser for the first time you will be asked if you want to get tracked or not, you will have 2 big buttons to chose.

Then FB. Google and others should ask the users to switch this because they want to track you on a different website and explain to the users why.

Yeah, I found it very disingenuous back then from Google to push against this. It could be a widely accepted standard by now, and it makes a lot of sense. Unfortunately, as long as companies like big players as Facebook and Google ignore it, it won't succeed.