Just a few days ago this was on the front page, an article by a small business owner selling their product on Amazon complaining both in the article and the comments that even when a product is in the brand registry they are woefully ineffective about dealing with counterfeits.
This not-Chromecast is a really bad example because it's not actually claiming to be a Chromecast, but I have certainly ordered products on Amazon and received knockoffs before. Inventory comingling makes it basically impossible to ensure you're getting what you order because even if you order from a reputable seller it might come from somebody else entirely.
Just a few days ago this was on the front page, an article by a small business owner selling their product on Amazon complaining both in the article and the comments that even when a product is in the brand registry they are woefully ineffective about dealing with counterfeits.
This not-Chromecast is a really bad example because it's not actually claiming to be a Chromecast, but I have certainly ordered products on Amazon and received knockoffs before. Inventory comingling makes it basically impossible to ensure you're getting what you order because even if you order from a reputable seller it might come from somebody else entirely.