Re:Uber, Lyft Drivers Earning a Median Profit of $3.37 per H...
by robgurley on Friday March 02, 2018 @10:45AM
(#16502367)
Ding ding.
I've started seeing "buy here pay here" auto dealerships use "Uber-ready" as a marketing message on their most expensive cars (and subsequently most insane leasing arrangements).
It's a smart selling point, because you're overcoming peoples' general aversion to spending $$$ on luxuries for themselves by allowing them to justify the nice-car purchase as a business investment. Sure man, you really NEED that F150 to ferry drunk kids around a five block radius from Duke.
I've started seeing "buy here pay here" auto dealerships use "Uber-ready" as a marketing message on their most expensive cars (and subsequently most insane leasing arrangements).
It's a smart selling point, because you're overcoming peoples' general aversion to spending $$$ on luxuries for themselves by allowing them to justify the nice-car purchase as a business investment. Sure man, you really NEED that F150 to ferry drunk kids around a five block radius from Duke.