That’s true for very simple products, the most extreme example being a commodity, but SaaS is very easy to differentiate via branding, features, service offerings, product assortment, etc. Carta appears to be a very high quality product that could command a premium over some other smaller cap table SaaS I’ve seen out there.

Also, sophisticated buyers that are not price sensitive will shop around to get the best terms. Very large organizations with big budgets will run through an RFP process where the price comes out anyway.

At the end of the day a price isn’t a secret. Hiding it just makes figuring it out more of a pain in the neck for a person evaluating a product.