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A comment on What I Learned Burning $14k on YouTube Ads for Candy Japan. Parent comment

Re:What I Learned Burning $14k on YouTube Ads for Candy Japan by e_b on Sunday February 25, 2018 @11:20PM (#16463100)
The long term brand plan must be set by the CEO and in the example provided by the parent, the CEO only cares about keeping investors happy in the short term, alas no spend without immediately identifiable ROI.
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