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A comment on What I Learned Burning $14k on YouTube Ads for Candy Japan. Parent comment

Re:What I Learned Burning $14k on YouTube Ads for Candy Japan by KodiakLabs on Sunday February 25, 2018 @07:09PM (#16462030)
Could you possibly point to by resources on these models?
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Re:What I Learned Burning $14k on YouTube Ads for Candy Japan by sfifs on Sunday February 25, 2018 @07:25PM (#16462107)
While details tend to be proprietary, MMMs are well established and lots of academic papers online. For instance

https://web.archive.org/web/20120813035903/http://faculty.fu...

High quality multi touch attribution models are still fairly new and I've not seen much public literature on the designs. We've had to spend a fair amount of time in development ourselves vs. relying on existing methods.

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